Nokia Website Marketing Analysis Assignment Example | Topics and Well Written Essays - 500 words - 4

Nokia Website Marketing Analysis - Assignment Example This product will appeal to users of all industries, be it Music, business, art etc. The most important aspect to determine if the particular age group that the product needs to relate to. A few sorts of methods of advertising are, optimizing search engines, networking sites, banner advertisements, link exchanges, and permission-based email are a few important methods. 1) Optimizing search engines: This has always been the most powerful tool since the beginning of the internet revolution. There are a host of websites available at disposal, but just a hand few of them are being used. To attain maximum exposure from these search engines, the website needs to be listed and code words used so that the website is pulled up within the first three pages of the search. 2) Networking sites: A fairly new trend of online advertising is the use of networking sites. Users from all age groups hold and expand their network. It is through these sites that more than just the target audience is reached. Many big brands advertise on sites like Twitter, Orkut, my space, facebook, etc... (Types of Internet Promotion) 3) Banner advertisements: This is one of the most important and widely used forms of advertising over the internet. This nature of advertising has proved to be very profitable and not very expensive. It helps in attaining more web traffic; again this is determined by the location and the appearance of the banner. (Dave,1996) 4) Link exchanges: This is another form of internet promotion wherein two sites are linked together; here there is no payment for either of the site owners. It helps in sales from both the websites and increases the popularity of both the links. 5) Permission-based emails: It is considered as the only form of email marketing and not considered as spam.